Tourists’ Satisfaction with Organic and Strawberry Farm in Bohol

Abstract

Assessing tourist satisfaction levels is necessary for tourist destination operators to gain insights for improvements. This study aimed to assess the tourists satisfaction level of those visiting Bohol Organic and Strawberry Farm. The study utilized a quantitative-correlational method and was conducted in Bohol Organic and Strawberry Farm in Brgy. Mayana, Jagna, Bohol. A total of 1,045 local tourists visited the farm with 282 sample respondents chosen through stratified random sampling. Safety protocols were observed in collecting data through the use of Google Forms. The respondents were oriented with the objectives of the study, their rights to withdraw participation, privacy, and secrecy. Based on the findings, the majority of the tourists were female, with ages ranging from 20-29 years old, and residing outside Tagbilaran City. The majority of them were high school graduates and were students and not yet employed. The data gathered and statistical analysis revealed that most of the local tourists were moderately satisfied with the place - the farm being safe, having enjoyable activities, and having a scenic view that promotes relaxation. Safety came next, followed by staff and services, and lastly price and products, the latter gaining the lowest composite mean.